The Business Challenge
A valuation is a defensible estimate, not a guaranteed price.
Founders often expect a single, definitive number, and are surprised that a credible valuation is a reasoned range supported by method and judgement. Approaching a raise, sale or shareholder change without one leaves the business negotiating blind.
We prepare valuations grounded in recognised methods and credible assumptions, with a clear rationale you can defend. The result is not a number pulled from the air, but an informed, evidence-based position from which to negotiate and decide.
What Imperial Max Delivers
Valuations you can stand behind.
Method-aligned, defensible and fit for the decision at hand.
Valuation for Fundraising
A defensible valuation range to anchor investor conversations.
OUTPUT · A fundraising valuation and rationale
Transaction Valuation
Valuation support for sales, acquisitions and mergers.
OUTPUT · A transaction valuation
Shareholder Valuation
Valuations for shareholders joining, leaving or being bought out.
OUTPUT · A shareholder valuation
Financial Modelling
The model and assumptions that underpin a credible valuation.
OUTPUT · A supporting financial model
Valuation Rationale
A clear explanation of method, assumptions and the resulting range.
OUTPUT · A documented valuation rationale
Negotiation Support
An informed basis from which to negotiate value and terms.
OUTPUT · Negotiation-ready positioning
Who This Service Is For
For businesses facing a value decision.
How We Work
Method, judgement and a defensible result.
We triangulate recognised approaches to a credible range.
Understand
Gather
Analyse
Conclude
Support
What A Client Can Expect
Tangible, decision-ready outputs.
Every engagement produces work you can act on — not theory. Typical deliverables for this service include the following.
- ◆A defensible valuation range
- ◆A documented valuation rationale
- ◆A supporting financial model
- ◆Method and assumption transparency
- ◆A negotiation-ready position
- ◆Clarity for the decision at hand
The Integrated Growth Model
How this connects to the Imperial Max growth model.
Valuation sits at the meeting point of capital, finance and governance — informed by reliable numbers and used in real decisions.
Selected Clients and Organisations Served
Named for credibility only. Listing does not imply that each organisation used every Imperial Max service, nor constitute an endorsement.
Important
Imperial Max provides advisory support only. We do not guarantee funding, valuation outcomes, transaction completion or specific financial results. Outcomes depend on market conditions, third-party decisions and factors outside our control. This page is not an offer or solicitation of investment.
Frequently Asked Questions
Business valuation, answered.
Valuers use three recognised approaches: the income approach (typically discounted cash flow), the market approach (comparable companies and transactions), and the asset-based approach (net asset value). Often more than one is used to triangulate a defensible range. The choice depends on the business and the purpose of the valuation. In every case the result reflects both method and professional judgement, supported by the quality of the underlying financial information. It is a reasoned estimate, not a single guaranteed figure.
No. A valuation is an informed estimate of worth; the price is what a specific buyer actually agrees to pay. The two can differ because of negotiating power, strategic motivation, market timing and how many parties are interested. A credible valuation anchors and informs negotiation and helps you avoid under- or over-pricing, but it does not dictate the outcome of a transaction, which is ultimately agreed between buyer and seller. We are transparent about this throughout.
Common triggers include raising equity, selling all or part of the business, bringing in or buying out a shareholder, succession or estate planning, resolving a dispute, or simply understanding strategic options. A current, defensible valuation strengthens your position in any of these situations and helps you avoid decisions based on guesswork. Many businesses also refresh a valuation periodically as part of good strategic management, particularly after significant changes in performance or structure.
Typically historical financial statements, current management accounts, a financial model and its assumptions, details of assets and liabilities, key contracts, and information on ownership, governance and market context. The more reliable and complete this information, the more credible the valuation. Gaps or inconsistencies widen the range of uncertainty, which is one reason strong financial records pay off well before a valuation is needed. We advise on what is required at the outset.
Yes. A business that is currently loss-making can still hold significant value — through its assets, market position, growth potential or expected future cash flows. The income approach may rely on projected rather than historical performance, and the asset-based approach may be relevant. What matters is a credible, transparent basis for the assumptions. Losses make valuation more dependent on judgement, but they do not make a business unvaluable, and a defensible range can still be prepared.
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Need a defensible valuation?
Speak to us about a method-aligned business valuation that anchors your raise, transaction or shareholder decision.
Confidential · no obligation.